The tables were turned as SaviLeaders CEO became an interviewee of the highly successful Digital Rapport organisation. On the latter’s podcast we spoke about the past, present and future of podcasting aka social audio in the context of best practice for applicability, structuring and the importance of experimentation to assure the right resonance and loyalty with your intended audience.

SaviLeaders first started podcasting in 2004, effectively at the dawn of this medium. Now, everyone has an opportunity to develop complementary content to their service offering. Podcasting has become an essential part of a company’s marketing mix. Therefore, its essential for it to be used effectively but based on competing in today’s attention economy!